There is also a set of ornaments with the fonts. Each font contains Roman and italic versions in upright and oblique styles. The Avenir typeface family consists of six fonts: light, book, Roman, medium, heavy, and black. Many people have used it for corporate and personal branding in the last few years because it is versatile and easy to read. This font is actually inspired by both Univers and Futura fonts. this font was designed to reflect future optimism and hope. The name of the typeface derives from the French word for “future”. It is one of the last typefaces Frutiger designed before his death in 1998. This font is characterized by its relatively wide letterforms and subtle, curved features. This font was intended to be a more humanist counterpart to the geometric sans-serifs popular at the time. Avenir font is a sans-serif typeface designed by Adrian Frutiger in 1988 and released by Linotype GmbH.
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